Rovaniemi is a city and municipality in Finland. Finland is close to the North Pole, it often snows and is said to be the hometown of Santa Claus. The interesting thing is, when people travel to Rovaniemi, they would get a certificate to prove that they have arrived at the North Pole.
The logo was inspired by the shape of Rovaniemi on the map and also the reindeer. Rovaniemi is the home of Santa Claus, and Santa Claus is often associated with reindeer. The logo color was inspired by the color of snow mountain, because Rovaniemi is surrounded by snow mountains. These color could give a sense of winter.
About the icon, Hilpeä in English means joyous. The concept of the icon design is flying around Rovaniemi and everywhere like Santa Claus.
